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GYNELLA provides comprehensive intimate care for every woman. It belongs to the portfolio of the Czech family pharmaceutical company Heaton, which was established in 2002 by husband and wife Jaromír and Jaroslava Frič. After 19 years, they decided to step down from the leadership and hand over the management of the company to the younger generation.

“The children have goals and plans to develop the company. We handed it over into good hands,” says Jaromír Frič elder about the generational change. Siblings Natálie Kazíková and Jaromír Frič Jr. have been at the lead of the company since 2021, and have successfully continued their parents’ business.





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